If you’re thinking of getting seo services for your website and you rely on phone calls as a source of new leads, then you need to make sure that you get seo services for local businesses that provides a call tracking report. If they don’t you won’t know if you’re getting a single call off of your website. This is especially true if you’re using other forms of advertising or are doing your fair share of networking. The bottom line is, without call tracking in place on your website you’ll never know if people are finding your website organically and calling you. This is the best way to monitor the value you get from your seo campaign.
But Won’t My Google Maps Listing Have a Different Number Than My Website?
No it won’t. Your Google Maps listing and your website will still have the same phone number. Call tracking is seo friendly. That’s because the call tracking number will be dynamically inserted every time someone visits your website through a Google search. This is done with a simple code insertion on your site. Your original number stays on your site and your on page optimization isn’t altered one bit. If the seo service isn’t aware of this, then you need to work with someone else.
What Kind of Business Needs This as Part of Their Monthly SEO Service?
If the main way your business connects with new customers is over the phone, then you need this put in place when your on page seo optimization is done. This includes any kind of service based business. If you never speak to customers and communicate through email only, then you may not need this. In that case you might be tracking email sign ups and opt ins. If your phone number is listed on your site, then have this done for your site. At the very least you’ll know exactly how many times people gave you a call.
What If My Site Isn’t Getting Calls
This depends on how long your seo campaign has been running. If it just started last month, then you need to give it more time. It can take months to get your site to the first page of Google. However, if you’re on the first page of Google and still not getting any calls, then you need to evaluate your site. What kind of offer are providing? Are your prices significantly higher than your competition? Do you have any reviews or testimonials up? Does it take a long time for your site to load up? Do you have a clear call to action on your homepage? Is your site old looking? Is it time to redesign your site? At the end of the day your site needs to convert into leads. You may need to discuss conversion optimization tactics with your seo specialist to get this worked out. It may not be free, but it’s worth it if you want to bring in new leads.