Why SEO Services for Local Businesses That Offer Call Tracking Are Better


SEO for Small Businesses

If you’re thinking of getting seo services for your website and you rely on phone calls as a source of new leads, then you need to make sure that you get seo services for local businesses that provides a call tracking report. If they don’t you won’t know if you’re getting a single call off of your website. This is especially true if you’re using other forms of advertising or are doing your fair share of networking. The bottom line is, without call tracking in place on your website you’ll never know if people are finding your website organically and calling you. This is the best way to monitor the value you get from your seo campaign.

But Won’t My Google Maps Listing Have a Different Number Than My Website?

No it won’t. Your Google Maps listing and your website will still have the same phone number. Call tracking is seo friendly. That’s because the call tracking number will be dynamically inserted every time someone visits your website through a Google search. This is done with a simple code insertion on your site. Your original number stays on your site and your on page optimization isn’t altered one bit. If the seo service isn’t aware of this, then you need to work with someone else.

What Kind of Business Needs This as Part of Their Monthly SEO Service?

If the main way your business connects with new customers is over the phone, then you need this put in place when your on page seo optimization is done. This includes any kind of service based business. If you never speak to customers and communicate through email only, then you may not need this. In that case you might be tracking email sign ups and opt ins. If your phone number is listed on your site, then have this done for your site. At the very least you’ll know exactly how many times people gave you a call.

What If My Site Isn’t Getting Calls

This depends on how long your seo campaign has been running. If it just started last month, then you need to give it more time. It can take months to get your site to the first page of Google. However, if you’re on the first page of Google and still not getting any calls, then you need to evaluate your site. What kind of offer are providing? Are your prices significantly higher than your competition? Do you have any reviews or testimonials up? Does it take a long time for your site to load up? Do you have a clear call to action on your homepage? Is your site old looking? Is it time to redesign your site? At the end of the day your site needs to convert into leads. You may need to discuss conversion optimization tactics with your seo specialist to get this worked out. It may not be free, but it’s worth it if you want to bring in new leads.

How Internet Protocol Has Revolutionized Surveillance


If you are a business owner it might interest you to learn that the cost of on-site surveillance has dropped dramatically in recent years. Not only that, but the emergence of new technology means that the reliability and quality have been significantly enhanced as well.

wireless surveillance pointOne of the most exciting things to happen in video surveillance over the last couple of decades is the emergence of Internet protocol (IP) technology for the streaming of what cameras pick up. As you might remember, in days past, video surveillance was largely conducted with CCTV systems, that used coaxial cable run throughout the office building to transmit video signal to monitors that were manned by staff members, or maybe the business owner himself.

CCTV systems benefited greatly from the development of the digital video recorder, as that meant that video captured by cameras could be stored for future retrieval. That alone saved a boatload of money because it was no longer necessary for a paid staff member to sit in front of a bank of monitors and watch for suspicious activity. The downside was that machines to do the recording were pretty expensive, as video came from the cameras and largely uncompressed form and took up a lot of storage space. And, storage space was dramatically more expensive even a few years ago.

The other downside with CCTV systems was the resolution. As an example, if you suspect that an employee of theft, or even if you intended to catch shoplifters, the images captured were often so grainy that it was very difficult to establish that a crime was in progress. And even if it convinced the person watching the monitors that there was, it became a rich target in court proceedings as defense attorneys were to challenge exactly what the images revealed. In fairness, poor resolution is even a thing of the past with CCTV systems.

Internet protocol surveillance systems, on the other hand, are a high performance, low cost alternative to CCTV. Cameras are equipped with wireless transmitters that are capable of sending video that is captured back to the central processing unit in real time. The transmission is done with advanced compression technologies that provide excellent clarity without requiring voluminous amounts of storage.

As you can imagine, there are some enormous advantages associated with this. For one, no real complex cabling system is required to implement the system. This is excellent news from both a cost standpoint and for those who did not really have the facility to run cable throughout the commercial property.

Also, because compression protocols such as MP4 are so effective at reducing storage footprint of real-time video, the equipment is far less expensive to purchase. Coupled with SSD storage devices, business owners are looking at a cost-effective, easy to set up and maintain solution for preventing a number of forms of risk. Check out Mammoth Surveillance Camera Systems in Norwalk to get a better idea of the benefits and cost.